What a difference a year makes. Last year, we were on stage in Las Vegas at Groceryshop and talking to brands and retailers face-to-face. This year is all virtual. But, we are present and eager to meet you.
Pensa has been ramping up its activities during 2020, as the pandemic accelerated the need for Pensa’s ability to automatically sense in-store shelf availability of products. What was a $1 trillion stockout problem prior is now a $2 trillion dilemma. And, more than ever, our syndicated data has been a kind of “absolute truth” for both brands and retailers about what is actually on the shelf and available for sale. For packaged goods flowing through grocery, drug and c-store channels, we’ve been working closely to help manage and adjust to the week-over-week changes in what consumers are buying, where they are shopping and the impact on product and demand forecasting.
In short, we’ve been in the eye of the storm.
We can share our playbook and case studies and talk to you about your unique situation and needs. Syndicated real-time data about what is on the shelf, what is missing and how to optimize the assortment, in-store operations and upstream with the CPG brand manufacturers is what we are about.
Talk to us also about how we can help with the sea change associated with omni channel. Just consider deliveries of online purchases, where the consumer is no longer the actual in-store shopper. Inaccurate inventory systems for in-store supply have caused up to a 30% rate for basket substitution due to stockouts. And when that happens, it’s often the delivery service or their in-store shopper – not the consumer – who chooses a different brand or a different item. The impact is a triple whammy – losing sight of the consumer and their changing behavior, exactly when all standard methods of predicting consumer demand are out the window, AND making even more critical the need to tighten the in-store view of stock-on-hand. We can help with that.
Come talk to us. This time, virtually. Hopefully in-person soon thereafter. We are excited to schedule time with you.